CPM Excellence: Transforming Performance Management with Ecubix Solutions

Channel Performance Management

Implement consistent channel strategies at scale

Monitoring the performance of a channel has been a long-standing challenge for industries. While there have been products developed for track and trace, the much-needed insights that help strategize have been lacking.

Ecubix’s Channel Performance Management (CPM) is a power-packed tool, delivering a wide spectrum of features that not only help you define, manage and measure strategic objectives, but also come in very handy for engaging the customers and supporting your sales teams.

Industry challenges

CPM addresses a range of challenges, apparent or hidden

Insufficient visibility of product lifecycle & customer buying behavior
Unable to product/maintain stock as per consumer demand
Lack of single location data summarizing entire business
Lack of data to support and drive sales
Running a loyalty program based on insights
Lack of insights to develop product strategy
Counterfeit products in the market

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Why you need CPM

Know your market, check performance, make unbeatable strategies

Thanks to the versatility of its uses, apart from CPM, you need absolutely no other product for managing your channel. Increase penetration by up to 30% with:

End-to-end channel monitoring for better product strategies
Customer engagement through loyalty points
Employee empowerment with relevant data that can boost sales
Knowledge of counterfeit with a QR code that’s unique in every packaging

Features

Curious about the capabilities?

From the toller to a consumer, get complete visibility of the product and define strategic objectives.

For a warehouse

Check details of any product
End-to-end stock visibility for better management
Full insights into purchases and dispatches
Label tracing from toller to consumer
‘Find your box’ feature
Initiate Cancel DO/Damage/Return
Address customer grievances

For a distributor/retailer

Complete Track & Trace capabilities
Loyalty points on liquidation for sell
End-to-end stock visibility for better management
Full insights into purchases and dispatches
Dispatch management for sales summary
Track assigned product schemes with Point Master
Notifications for subsequent actions – stock in, expiry, schemes assigned, etc
Retailer KYC (for distributors)
Management level reports like sales by distributors
Know the hot-selling products
Address customer grievance
Manufacturers can check retailer performance (sales, target, achievement) for deciding schemes

For a consumer

Unique QR per product packaging till SKU level
Visibility of how many times a product was scanned for knowledge about counterfeit
Notify companies about any suspicious activity
Access to loyalty program after scanning
Receive points and redeem them seamlessly

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USP

Have we given you enough reasons to choose CPM?

CPM by ecubix is both online and offline functioning capabilities. All you need to ensure is that the data has been synchronized, and you’re good to work offline. Quite handy, isn’t it? Nevertheless, it’s the modules that steal the show for CPM. With these modules, you can define loyalty programs and engagement programs according to the data captured from the initiatives, which is quite insightful in developing strategies that work.